A Partnership Proposal

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Two halves of one business. Built for the national standard you're writing — and the demand you can't yet serve.

Why this partnership

Each of us has what the
other needs to scale.

Crane Masters brings

18 years of expertise, trust and reputation in hoisting & rigging and overhead crane training
Author of the national standard — WorkSafeBC, CSA, Sask OHS, U of A, U of C all defer
Unmatched in-class training programs, equipment, and instructors
Thought leadership, mentoring, and advocacy for a safer and more competent workforce
7,000–10,000 learners in the database — demand that exceeds capacity

Major clients

Suncor · Cenovus · Enbridge · Finning · AECOM · ATCO · Ledcor · CLAC

WKT brings

A modern technology platform built for training at scale — RapidLMS
~$10M/year in direct course sales through owned storefronts (Danatec, FSI), paid marketing, and our sales team
The ability to dispatch training directly into customer LMS systems — Suncor's, Cenovus's, on demand
Full online training customer support — phone, email, and live chat
A growing partner network and future-proofing capability: digital credentials, identity verification, micro-learning (badges)

Major clients

Federated Co-ops · ATCO · CNRL · Strathcona Resources · Clean Harbors · BJ Energy · Pembina · CP Rail · Cenovus · Secure Energy

Crane Masters × WKT

03 — Two Pictures

Confidential Draft

The same buyer · two pictures of the same market

What you can't see today.
What we can show you.

A. Through BIS today

On every $194.99 a buyer pays, you see ~$56.

Buyer pays

$194.99

BIS platform & publisher margin~71.5% — netted before your cheque

$139

You~28.5% blended royalty

$56

B. Through WKT

A working channel. Growing in your exact space.

~$10M

Annual direct
course sales

Direct LMS
Dispatch

Push training into Suncor, Cenovus, ATCO LMS systems

>90%

Direct channel
(vs. ~10% network)

Only one
per domain

No competing crane or rigging course on our platform

Our crane & rigging line · $14K → $175K

+38% YoY · 4 yrs growth

$14K2022

$52K2023

$126K2024

$175K2025

Crane Masters × WKT

04 — The Math

Confidential Draft

The math, together

Sell 25% less. Earn the same.

At today's blended channel mix, you'd need ~25% less volume through WKT to net the same as you do through BIS. That's the floor — before any growth. We expect growth.

At today's BIS volume

~$847K gross retail
28.5% blended royalty

~$300K

Same Net

25% less volume · WKT

~$632K gross retail
47.5% blended (90% direct / 10% network)

~$300K

This is the floor, not the ceiling. On BIS, your training competes with five other crane courses in the same catalog. On our channel, your training is the category — no competing content next to it. Same buyer journey, dramatically different sell-through.

Crane Masters × WKT

05 — Model · Online

Confidential Draft

The model — online training

Online: two ways your courses move.

Stream 1

Joint Storefronts

WKT-owned (Danatec, FSI) and Crane Masters-owned storefronts. Where 90% of our $10M flows today. No platform fee skim.

50 / 50

Split

No platform fee

Stream 2

Partner Network

Resellers and storefront partners we already operate. You earn on volume you wouldn't otherwise reach.

25%

To you

50% to partner
25% to WKT

Crane Masters × WKT

06 — Model · ILT

Confidential Draft

The model — instructor-led training

One transparent fee.
Everything else is yours.

Platform fee per ILT registration

$1.50

Every learner certified — your classes, your licensees, virtual or in-person.

At your current ~10,000 learners/year, that's roughly $21K/yr. Hosting, scheduling, registration, and certification — all included.

The cheque you'll get from us

You'll still get a cheque every month. We expect it to be bigger.

You get a cheque from BIS today. You'll get one from us — and we expect it to be bigger because we don't hide the costs. Every dollar in, every dollar out, on every statement.

What stays with you

Everything else. Every dollar a corporate buyer pays for your in-person training — less the $1.50 platform fee — flows direct to you and your licensees. No publisher margin. No hidden fees.

Crane Masters × WKT

07 — Model · Licensees

Confidential Draft

A national licensee network

Crane Masters, coast to coast —
under one standard, your standard.

EDMONTON· CALGARY· VANCOUVER· PRINCE GEORGE· REGINA· SASKATOON· WINNIPEG· THUNDER BAY· TORONTO· OTTAWA· SUDBURY· MONTREAL· QUEBEC CITY· FREDERICTON· HALIFAX· ST. JOHN'S

Consistency

One standard, delivered identically.

Co-developed training delivered the same way at every licensee location — a CNRL learner in Fort McMurray and a Pembina learner in BC complete the same Crane Masters program.

Reach

Trusted trainers, everywhere it matters.

Your trusted trainers across North America extend your reach — and ours. Your network becomes our distribution. We both grow when you grow.

Enablement

We enable. We don't replace.

Our team is here when you want us — vetting licensees, onboarding trainers, running the platform. The commercial structure is yours to design with us.

Crane Masters × WKT

08 — Future-Proofing

Confidential Draft

Future-proofing the business

Built for the next decade,
not the last one.

Verifiable credentials

Digital verifiable credentials any employer, regulator, or insurer can validate instantly
Tamper-proof certification that survives long after the issuing platform
One source of truth across online, ILT, and licensee delivery

Identity verification

Identity verification software — so the person taking the course is the person certified
Webcam-based identity confirmation at key checkpoints
Defensible when the standard becomes regulatory

Badges & designation

Micro-learnings and badges that ladder into a Crane Masters Expert Designation
Issued jointly. Recognized industry-wide.
A credential that grows in value as the standard takes hold

The point of all of this

Your name on the standard.
Your name on the credential.

Your team gets to focus on what they love — hoisting, rigging, overhead crane, safety.
We handle the technology, the platform, the scale.

And whatever you decide about the future of your business — acquired, family-run, or expanded — the standard you've built carries forward.

Let's discuss what works. Together.

Two halves of one business. Built for the national standard you're writing — and the demand you can't yet serve.

Each of us has what theother needs to scale.

What you can't see today.What we can show you.

Our crane & rigging line · $14K → $175K

Sell 25% less. Earn the same.

Online: two ways your courses move.

One transparent fee.Everything else is yours.

The cheque you'll get from us

What stays with you

Crane Masters, coast to coast — under one standard, your standard.

Consistency

Reach

Enablement

Built for the next decade,not the last one.

Verifiable credentials

Identity verification

Badges & designation

Your name on the standard.Your name on the credential.

Each of us has what the
other needs to scale.

What you can't see today.
What we can show you.

One transparent fee.
Everything else is yours.

Crane Masters, coast to coast —
under one standard, your standard.

Built for the next decade,
not the last one.

Your name on the standard.
Your name on the credential.