For Rick Sikora · Crane Masters

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We don't want to be your vendor.
We want to be your partner. A proposal built around the national standard you're writing — and the demand you can't yet serve.

Why this partnership

Each of us has what the
other needs to scale.

Crane Masters brings

18 years of expertise, trust and reputation in hoisting & rigging and overhead crane training
Author of the national standard — WorkSafeBC, CSA, Sask OHS, U of A, U of C all defer
Unmatched in-class training programs, equipment, and instructors
Thought leadership, mentoring, and advocacy for a safer and more competent workforce
7,000–10,000 learners in the database — demand that exceeds capacity

Major clients

Suncor · Cenovus · Enbridge · Finning · AECOM · ATCO · Ledcor · CLAC

WKT brings

A modern technology platform built for training at scale — RapidLMS, issuing >500,000 credentials a year
~$10M/year in direct course sales through owned storefronts (Danatec, FSI), paid marketing, and our sales team
The ability to dispatch training directly into customer LMS systems — Suncor's, Cenovus's, on demand
Full online training customer support — phone, email, and live chat
A growing partner network and future-proofing: digital credentials, identity verification, micro-learning (badges)

Major clients

Federated Co-ops · ATCO · CNRL · Strathcona Resources · Clean Harbors · BJ Energy · Pembina · CP Rail · Cenovus · Secure Energy

Crane Masters × WKT

03 — The BIS Picture

Confidential Draft

What you can't see today

Where every $194.99 goes through BIS.

BIS Network Sales

BIS platform & reseller margin~71% — netted before your cheque

$139

You (content owner royalty)~29% on network sales

$56

Crane Masters BIS Storefront

BIS platform margin~21% — netted before your cheque

$41

You (storefront retention)~79% on direct storefront sales

$154

Crane Masters × WKT

04 — The WKT Picture

Confidential Draft

What we can show you

A working channel.
Growing in your exact space.

~$10M

Annual direct
course sales

Direct LMS
Dispatch

Push training into Suncor, Cenovus, ATCO LMS systems

>90%

Direct channel
(vs. ~10% network)

Only one quality
course per domain

No competing crane or rigging course on our platform

Our crane & rigging line

+38% YoY · 4 consecutive years of growth

$14K → $175K in four years on our own.

$14K2022

$52K2023

$126K2024

$175K2025

Entirely with WKT-branded content. With your name on it and the national standard behind it, this curve accelerates.

Crane Masters × WKT

05 — The Math

Confidential Draft

The math, together

Sell 20–30% less. Earn the same.

Of your ~$300K BIS cheque, roughly $30K is reselling other training. The remaining ~$270K is from your Crane Masters content — and that's where the math below lives. Through WKT, you'd sell 20–30% less of your own content to net the same.

Today · Through BIS

~$692K in Crane Masters content sales
~80% network @ 29% · ~20% storefront @ 79%
= ~39% blended royalty

~$270K

Net from your content (plus ~$30K resale = your $300K cheque)

Tomorrow · Through WKT

~$568K in Crane Masters content sales
~90% direct @ 50% · ~10% network @ 25%
= ~47.5% blended royalty

~$270K

Same net — on 20–30% less volume

+ The reselling portion

Your cheque also carries our catalogue.

That ~$30K of current resale gets replaced by WKT's full catalogue on your storefront — TDG, GD Level 2, WHMIS, and more. Every $5K/month of WKT catalogue sales on your site = +$2.5K to your cheque. With our marketing engine behind it, this should grow.

This is the floor, not the ceiling. On our channel, your training is the category — no competing content. Same buyer journey, dramatically different sell-through.

Crane Masters × WKT

06 — Model · Online

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The model — online training

Online: two ways your courses move.

Stream 1

Joint Storefronts

WKT-owned (Danatec, FSI) and Crane Masters-owned storefronts. Where 90% of our $10M flows today. No platform fee skim.

50 / 50

Split

No platform fee

Stream 2

Partner Network

Resellers and storefront partners we already operate. You earn on volume you wouldn't otherwise reach.

25%

To you

50% to partner
25% to WKT

Crane Masters × WKT

07 — Model · ILT

Confidential Draft

The model — instructor-led training

One transparent fee.
Everything else is yours.

Platform fee per ILT registration

$1.50

Ecommerce processing, registration, hosting, and credential distribution — all included.

At your current ~10,000 learners/year and our small "lights-on" fee, that's roughly $21K/year.

The cheque you'll get from us

You'll still get a cheque every month. We expect it to be bigger.

You get a cheque from BIS today. You'll get one from us — and we expect it to be bigger because we don't hide the costs. Every dollar in, every dollar out, on every statement.

The same service — for 1/8th the cost

BIS charges a $12 completion fee per learner for the same surface — ecommerce, registration, hosting, credentialing. We charge $1.50. Same scope. 8× cheaper.

Crane Masters × WKT

08 — Model · Licensees

Confidential Draft

A national licensee network

Crane Masters, coast to coast —
under one standard, your standard.

EDMONTON· CALGARY· VANCOUVER· PRINCE GEORGE· REGINA· SASKATOON· WINNIPEG· THUNDER BAY· TORONTO· OTTAWA· SUDBURY· MONTREAL· QUEBEC CITY· FREDERICTON· HALIFAX· ST. JOHN'S

Consistency

One standard, delivered identically.

Co-developed training delivered the same way at every licensee location — a CNRL learner in Fort McMurray and a Pembina learner in BC complete the same Crane Masters program.

Reach

Trusted trainers, everywhere it matters.

Your trusted trainers across North America extend your reach — and ours. Your network becomes our distribution. We both grow when you grow.

Enablement

We enable. We don't replace.

Our team is here when you want us — providing the technology and platform to onboard and launch this smoothly. The commercial structure is yours. We're here to help wherever you want, with proven business expertise.

Crane Masters × WKT

09 — Future-Proofing

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Future-proofing the business

Built for the next decade,
not the last one.

Verifiable credentials

Digital verifiable credentials any employer, regulator, or insurer can validate instantly
Tamper-proof certification that survives long after the issuing platform
One source of truth across online, ILT, and licensee delivery

Identity verification

Identity verification software — so the person taking the course is the person certified
Webcam-based identity confirmation at key checkpoints
Defensible when the standard becomes regulatory

Badges & designation

Micro-learnings and badges that ladder into a Crane Masters Expert Designation — issued jointly, recognized industry-wide
New innovative ideas and advancements (e.g., the ProofReady Training Record System)

What each party gets

A partnership both sides win.

Crane Masters

Zero platform fees for online training distribution
Removal of a direct competitor — $175K earned last year and trending higher
Co-ownership means priority training updates, growth goals, and non-negotiable standards to maintain integrity and reputation
All technology and online training support taken care of
Not a vendor. A partner who's a trusted industry leader in technology, learning development, and business
An understanding of the legacy you want to leave — and the know-how to help you leave it in the modern world

WKT

High-hazard, regulatory-focused online training programs assured to the training standard
Access and ability to leverage Rick Sikora and Crane Masters — trusted authority in hoisting & rigging and overhead crane training
Enhanced credibility in the industries we already serve
A thought-leader partner to help advance workplace safety and training standards
Growth of our training network, increased use of our tech, and more standardized credentials delivered

Crane Masters × WKT

11 — Legacy

Confidential Draft

The point of all of this

Your name on the standard.
Your name on the credential.

Your team gets to focus on what they love — hoisting, rigging, overhead crane, safety.
We handle the technology, the platform, the scale.

And whatever you decide about the future of your business — acquired, family-run, or expanded — the standard you've built carries forward.

Let's discuss what works. Together.

We don't want to be your vendor. We want to be your partner. A proposal built around the national standard you're writing — and the demand you can't yet serve.

Each of us has what theother needs to scale.

Where every $194.99 goes through BIS.

A working channel.Growing in your exact space.

Our crane & rigging line

Sell 20–30% less. Earn the same.

Online: two ways your courses move.

One transparent fee.Everything else is yours.

The cheque you'll get from us

The same service — for 1/8th the cost

Crane Masters, coast to coast —under one standard, your standard.

Consistency

Reach

Enablement

Built for the next decade,not the last one.

Verifiable credentials

Identity verification

Badges & designation

A partnership both sides win.

Your name on the standard.Your name on the credential.

We don't want to be your vendor.
We want to be your partner. A proposal built around the national standard you're writing — and the demand you can't yet serve.

Each of us has what the
other needs to scale.

A working channel.
Growing in your exact space.

One transparent fee.
Everything else is yours.

Crane Masters, coast to coast —
under one standard, your standard.

Built for the next decade,
not the last one.

Your name on the standard.
Your name on the credential.